WHY HIRE ME?

  • 9 years proven success utilizing emerging digital media channels
  • Interactive and new media strategist consistently producing measurable positive results.
  • 7 years experience integrating offline and online marketing strategies and tactics across multiple industries.

SNEAK PEAK

AAA:  Director, E-business

  • Lead AAA Ohio Auto Club’s first E-business department focusing on digital marketing initiatives
  • Web analysis – gauge usage, identify revenue streams and find key drivers.
  • Grassroots marketing – engage clients through online chat, blogging, podcasts, webcasting, and virtual trade shows.
  • Email marketing – creative, copy, customer segmentation, targeting and analysis.
  • Product negotiation across 4 industries: Travel, Insurance, Financial Services, and Automotive
  • Public speaking engagements:   AAA Board of Directors, AAA National marketing conferences, and the Dayton Public Relations Society of America.

Outstanding Accomplishments

  • Grew online leads 42% year over year.
  • Published in AAA’s National Interchange Magazine on SEM strategies and Webbed Marketing’s blog for social media.
  • Followed by 1,000 people on Twitter in six months.
  • Established and manage National AAA Alumni LinkedIn group (600 members).
  • Recognized on LinkedIn as a social media catalyst by colleagues across North America

AAA:  Director, Travel Sales

  • Managed preferred partner relationships for cruise, tour, air, car and hotel products.
  • Designed customer retention and loyalty programs.

Outstanding Accomplishments

  • Earned “Travel Agency of the Year” for Grand Canyon Rail, Travel Impressions, Holland America and Hertz.
  • Exceeded annual sales goals for both tours and cruises to earn override commissions.
  • Earned 2 travel industry designations within the first year of employment.

Frontstep:  Manager of Lead Development

  • Lead the design, documentation and training of the company-wide (CRM) increasing efficiency by 30%.
  • Managed multi-channel inside sales professionals.
  • Managed direct marketing program tracking mechanisms.

Ashland Distribution:  Sales Representative

EDUCATION: The Ohio State University · B.A. Psychology, 1995 – 1999

PROFESSIONAL CERTIFICATES: Max Fisher College of Business Survey to MBA

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