SUMMARY OF QUALIFICATIONS
9 year interactive strategist and thought leader experienced in integrating offline and online marketing, across multiple industries.

EXPERIENCE

Alliance Data, Columbus Ohio
Manager, Interactive Marketing, June 2010 – Present

• Launched Alliance Data Retail’s first consumer facing brand, Comenity with a digital foundation (http://www.comenity.net).
• Create interactive marketing strategies to drive credit card acquisition and increase account usage for major retail brands.
• Establish innovative interactive strategies to create direct relationships with cardholders in effort to build trust, credibility and transparency for our banks.
• Monitor social media channels on behalf of our brand, banks, and 40 top retail partners, for credit card program conversations.
• Provide the “face” to our banks, via Twitter, for all online channels in effort to provide a service of excellence.

Tastefully Simple
Independent Consultant, Senior Team Manager, October 2009 – Present

• Increase the quality of family like for busy men and women through easy to make, gourmet food products.
• Train, motivate and inspire sales men and women, helping them achieve whatever it is they want from life.
• Honored as a regional Top 10 recruiter and Top 10 in sales in 2011.
• Earned a company trip for a leadership conference, for personal and team sales as well as recruiting accomplishments.
• Selected as a Web Task Force member to improve the user experience for our website and our intranet.

AAA, Worthington, OH
Director, E-business, January 2007 – June 2010

• Established and lead AAA Ohio Auto Club’s first E-business department focusing on digital marketing initiatives.
• Established a user experience approach to our website redesigns
• Analyzed web performance and usage to drive content strategy and refinements that drove revenue.
• Executed digital campaigns to engage clients through online chat, blogging, podcasts, webcasting, and virtual trade shows.
• Managed all aspects of email marketing programs including creative, copy, customer segmentation, targeting and analysis.
• Negotiated niche product and vendor contracts across 4 industries: Travel, Insurance, Financial and Automotive Services.
• Presented various social media topics to the AAA Board of Directors, AAA marketing conferences, and the Dayton  PRSA

Director, Travel Sales, February 2003 – January 2007

• Managed forty national and regionally preferred partner relationships for cruise, tour, air, car and hotel products.
• Lead and grew a multi-channel travel communication center, and 2 business development channels (B2B and B2C).
• Designed customer retention and loyalty programs.
• Assisted in the development and implementation of vertically integrated niche products.
• Trained 200 travel and insurance professionals on various sales topics.

Frontstep (Formerly Symix Systems), Columbus, OH
Manager of Lead Development May 2000-February 2003

• Launched the first-ever sales webcast series via Webex.
• Initiated the first email marketing program to drive B2B sales leads.
• Managed direct marketing program as well as multi-channel inside sales & call center professionals.

Ashland Distribution, Columbus, OH | Charlotte, NC
Sales Representative July 1999 – May 2000

• Managed a $50 million sales territory selling Fiberglass Reinforced Plastics to manufacturing organizations.
• Consulted manufacturing companies to maximize their production environments, increasing their output to drive revenue.

EDUCATION

The Ohio State University • B.A. Psychology, 1995 – 1999

PROFESSIONAL CERTIFICATES
Max Fisher College of Business Survey to MBA