Using LinkedIn to network is only different than traditional networking in that it is communicating with others online. A connection is a handshake to begin a conversation. The benefit of networking online is that multiple conversations can happen simultaneously. LinkedIn is not necessarily a replacement for traditional networking, but is most certainly an added value to establishing and building a relationship.
As with any networking tool or group, the important element is to be recognized as an expert on a specific subject matter(s). Being resourceful is key as it keeps your name out in front of others. The more someone can repeat your name and recommend you as the go-to person, the quicker your network grows, especially through social networks.
Getting Started
1. Sign up for an account with your email address.
2. Create a profile.
a. Upload a professional picture
b. List your work history
c. Craft a summary of qualifications using unique keywords that demonstrates expertise
d. Include links to other social networking sites, a personal website or blog
3. Upload your address book and connect with everyone who is already a member of LinkedIn with a personally crafted message, not the default one provided. Response rates will be much higher this way.
4. Search for, and connect with, past coworkers, vendors, or other connections that aren’t currently in your address book
5. Include your LinkedIn profile in the signature of your emails. Use the icon if possible
Next Steps
1. Begin providing recommendations for your connections. Recommending others increases the likelihood that they will do the same to you.
2. Ask your connections for a personal recommendation. When someone writes a recommendation, you are then on their recommended service providers list for others to see.
3. Join groups associated with your profession and become an active participant
4. Ask and answer questions genuinely.
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