Avoiding Ketchup: Work like Baby Tomatoes

What did the Baby Tomato say to Mama Tomato when he lagged behind? “Ketchup!”

Some of the reasons large organizations are falling behind in using the social space is due to multiple layers of red tape, traditional strategic thinking and a rigid business plan that blocks their creativity. These Mama Tomatoes are constantly playing “ketchup” as they are taking years to untangle their mangled vines. Meanwhile their Baby Tomatoes competitors are passing them by without the issues of rotting office politics, dried up policies and other Mama Tomatoes who throw themselves up at performers who introduce any  notion of creativity to spawn new business activity.  Please take note, Mama Tomatoes: your customers are not waiting for you to play “ketchup.” If you’re not seeking new and innovative ways to increase your bottom line using new technology, your Baby Tomatoes compeitors who are young, juicy and ripe will use you on a salad and eat you up in seconds.

It’s go time in these tough economic times.  Customers are doing business with those they have valuable and genuine relationships with – online and off.  Companies MUST find ways to squash (punn intended) old habits, thought process and tactics from the days of old or else their customers will act like bananas and split.